It’s a Wig!® targets a very wide range of customers and demographics. It’s a Wig is for fashionable women; Friend, Daughter, Mother, Wife, and Grandmother. In other words, we style wigs for women seeking comfort, trendiness, natural appearance, and of course, beauty! Young ladies deserve to wear wigs that accentuate their style and love for beauty. Elderly woman deserve the same. Wigs by It’s a Wig can be worn by any age group despite their style or color. Who says our SASSY MAMA is only for mothers? Busy women working in NYC’s fashion district and older grandmothers can both wear CLUB GIRL. Our wigs are carefully and artistically designed for easy wear and self- styling. Our customers can enjoy our various qualities artisan-made at affordable prices.